The Target store chain, rocked for months by controversy over its bathroom policy, finally threw in the towel and said it would spend $20 million to build single restrooms for all its stores. Coverage of the announcement, though, was less complete, much of it bypassing the moral/religious cause of the national media storm.
The fracas began this year after Target announced that anyone could use its restrooms based the gender he/she identified with. "Everyone -- every team member, every guest, and every community -- deserves to be protected from discrimination, and treated equally," the statement said.
The announcement followed North Carolina's passage of a law requiring everyone to use the public restroom of his/her biological sex. Transgendered people, their LGBT allies and social liberals cried foul.
Perhaps Target saw a PR opportunity, but it backfired, drawing boycott demands via social media and pickets in front of some stores. For GetReligion readers, the key is that most of the opposition was coming from religious and cultural conservatives. We will come back to that.
This week, the chain confessed that earnings were down -- and, just coincidentally, it was adding the single restrooms.
Now you're up to speed. How have mainstream media been doing? Not too well, in the case of America's largest newspaper chain.
USA Today leads with the numbers -- adjusted earnings per share, same-store sales change and such -- then finally gets to the objections in the eighth paragraph: