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A year later, Wall Street Journal revisits 'Target's pricey social lesson' on transgender bathrooms

As I mentioned earlier this week, I'm in Dallas-Fort Worth enjoying some Texas Rangers baseball games with family and friends.

Of course, "enjoying" may not be the best verb since my team keeps blowing late-inning leads.

But I digress.

I'm staying at my parents' house, and somehow, the subject of Target stores came up in conversation. My mom mentioned that she hasn't shopped at Target since the retailer made a splash last year by touting its transgender-friendly toilets.

"I just don't think little girls should have to be afraid to go to the restroom and worry about who might be in there," she said.

In writing about the controversy last year, I admitted that I had no plans to boycott Target:

Maybe you've heard that a #BoycottTarget online petition has gained nearly 1 million signatures. I'm not one of them, mind you. I think boycotts are silly and have no intention to stop shopping at Target (although I'll take this opportunity to call on management to hire more cashiers). I'll also keep eating at Chick-fil-A (as often as possible!). And I'll maintain my PayPal account, even though I hardly ever use it.
However, from a journalistic perspective, I am interested in news coverage of the Target boycott.

At the time I called boycotts "silly," I didn't realize my mother would be participating. But seriously, the number of people I know — most of them conservative Christians — who have responded similarly to Target's LGBT activism has surprised me.

Perhaps there's a news story there?

Indeed.


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