Podcast: Beer drinkers and soccer moms -- changes in boycott 'woke' corporations wars

In the summer of 1997, the Southern Baptist Convention called for a boycott of the Walt Disney Company, acting in response to some early power mouse gay-rights decisions.

Eight years later, the leaders of America’s largest non-Catholic flock quietly called off the boycott, which was a bit of a dud. The news coverage was, well, joyfully muted.

Why did this boycott fail? Well, for one thing, lots of SBC guys probably found it hard to ditch ESPN and lots of parents who were “conservatives” found it hard to stop using Disney movies as babysitters.

This brings us to the current headlines about Bud Light and Target, which served as the hook for this week’s “Crossroads” podcast (click here to tune that in).

Baptists vs. Disney? Kind of a big deal, but not really. Then again, Disney executives may be aware of box-office issues with some of their recent LGBTQ+ themes in big-screen products for children. You think?

Ah, but what about beer drinkers vs. Bud Light? That battle over in-your-face corporate support for trans performance art appears to have legs. See this update from NBC News: “'Nobody imagined it would go on this long': Bud Light sales continue to plummet over Mulvaney backlash.”

Suburban parents (especially in red states) vs. Target? That’s a more complex subject, but there are signs that Tarjey executives have started doing homework on the watered-down beer battles.

This raises a perfectly valid question: Are there religion ghosts in the Bud Light and Target backlash stories? I mean, how many Southern Baptists are Bud Light fans?

The actual question is this: Are there religion ghosts in the neverending wars between Middle America and “woke” corporate support for the ever-changing doctrines of the Sexual Revolution?

I would say, “yes.” But it’s clear that the cultural battles now involve armies larger than people in conservative pews.

What's missing from that 'conservatives pounce' New York Times sermon on trans fights?

At this point in journalism history, does anyone expect to read New York Times coverage of events and trends on the Religious Right and find a single sentence that presents interesting, provocative information — drawn from interviews with cultural conservatives — that supports that point of view?

OK, #TriggerWarning. This post assumes that, when dealing with hot-button issues, journalists should present information that accurately represents the views of people on both sides of those debates. Here is another way of stating that: Stories about controversial, divisive issues should contain information that make people on each sides uncomfortable.

This brings us to that recent Times piece with this headline: “How a Campaign Against Transgender Rights Mobilized Conservatives.” This is a classic case of the “conservatives pounce” trend in which news stories are defined in terms of conservative responses to a national trend, with next to zero discussions of the origins and nature of the trend itself.

Before we get to the Times sermon on this topic, let’s back up a bit and consider some background information. Here is a byte from a Reuters report:

In 2021, about 42,000 children and teens across the United States received a diagnosis of gender dysphoria, nearly triple the number in 2017, according to data Komodo compiled for Reuters. Gender dysphoria is defined as the distress caused by a discrepancy between a person’s gender identity and the one assigned to them at birth.
Overall, the analysis found that at least 121,882 children ages 6 to 17 were diagnosed with gender dysphoria from 2017 through 2021.

Here’s another look at the general trend, which includes a few hints at the wider debates:

The number of young people who identify as transgender has nearly doubled in recent years, according to a new report that captures a stark generational shift and emerging societal embrace of a diversity of gender identities.
The analysis, relying on government health surveys conducted from 2017 to 2020, estimated that 1.4 percent of 13- to 17-year-olds and 1.3 percent of 18- to 24-year-olds were transgender, compared with about 0.5 percent of all adults. Those figures illustrated a significant rise since the researchers’ previous report in 2017, though the analyses used different methods.