Dick Ostling

Associated Press coverage of post-Mormon Latter-day Saints full of irony — or is it mockery?

Associated Press coverage of post-Mormon Latter-day Saints full of irony — or is it mockery?

“Does anyone see the irony here?” Joel Campbell asked in reference to The Associated Press’ coverage this week of changes in The Church of Jesus Christ of Latter-day Saints.

Me! Me! Me!

Campbell, a journalism professor at Brigham Young University, was referring to an AP story out of Salt Lake City.

As Campbell noted, both the AP headline and lede seemed full of irony — or is there any chance it was mockery?

Here’s the deal: The story concerned new developments in the church’s effort to drop the name “Mormon.”

If you need a refresher on that subject, this 2018 post by Richard Ostling is a must read. Ostling was the co-author with his late wife, Joan, of the book “Mormon America: The Power and the Promise.” And our own tmatt wrote a national column on this topic: “Escaping the M-word: Trying to go back to the Latter-day Saint future.”

Back to AP: This is the headline:

Mormon websites renamed in push to end use of nicknames

This is the lede:

SALT LAKE CITY (AP) — The Mormon church said Tuesday it will rename websites, social media accounts and employee email addresses to get rid of “Mormon” and “LDS” as the faith continues a push to be known by the religion’s full name and not shorthand nicknames it previously embraced and promoted.

Alrighty.

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