Church of Jesus Christ of Latter-day Saints

Why did Latterday-day Saints change brands? That news story (oh no) may be linked to doctrine

Why did Latterday-day Saints change brands? That news story (oh no) may be linked to doctrine

In the months since the leader of the Church of Jesus Christ of Latter-day Saints announced the attempt to tone down use of the word “Mormon,” I have heard two questions over and over from people outside the Latter-day Saint fold.

Yes, that sentence was somewhat long and awkward, for obvious reasons.

Question No. 1: What are they going to call The Choir.

Question No. 2: Why did Latter-day Saints leaders take this step, at this moment in time, to change their brand?

If you are interested in that first question, a long, long feature story in The New York Times — “ ‘Mormon’ No More: Faithful Reflect on Church’s Move to Scrap a Moniker” — has a fabulous anecdote that shows up at the very end. Here we go:

For many Latter-day Saints, the most important cue came from the church’s iconic musical organization, known since 1929 as the Mormon Tabernacle Choir. The group was on tour in Los Angeles last year, singing in Disney Hall, when a bishop asked choir leaders to begin thinking about new names.

At first many performers felt “a little uptight” about the idea, said the group’s president, Ron Jarrett. … They mulled options: the Tabernacle Choir in Salt Lake City, the Tabernacle Choir in Utah, the Tabernacle Choir of the Church of Jesus Christ of Latter-day Saints, and finally landed on the Tabernacle Choir at Temple Square.

Still, the group had to manage a swath of legal issues, like how to protect copyrights and recording labels all made under the former name. Products and recordings made before 2019 will maintain the previous legal name, but new ones will not.

“For me, it has been an opportunity to really evaluate who we are and what we stand for,” Mr. Jarrett said. “I was able to say, ‘I will follow a living prophet, and our music will remain the same.’”

The singers have retired their catchy nickname, the MoTabs. They are trying out a new one, Mr. Jarrett said: the TCats, or TabCats.

I think legions of headline writers would embrace that kind of short, catchy, option, should the church’s leaders come up with an unofficial official nickname. After all, you may recall that use of the “LDS” brand was also discouraged, along with the big change in the status of “Mormon.” The Times story notes the practical implications online:

The church’s longtime website, LDS.org, now redirects to ChurchofJesusChrist.org, and Mormon.org will soon switch over, too. In May, the church stopped posting on its @MormonChannel Instagram feed and encouraged followers to move to @ChurchofJesusChrist instead.

OK, but why did this change happen?

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An issue that never goes away: What do U.S. religious groups teach about abortion?

An issue that never goes away: What do U.S. religious groups teach about abortion?

THE QUESTION:

What do U.S. religious groups teach about the contentious abortion issue?

THE RELIGION GUY’S ANSWER:

Remarkably, the abortion issue is as contentious as when the U.S. Supreme Court liberalized law 46 years ago, with new state restrictions injecting it into courtrooms and the 2020 campaign. The following scans significant teachings by major religious denominations.

The Catholic Church, the largest religious body in the U.S. (and globally), opposes abortion, without exceptions. A Vatican Council II decree from the world’s bishops declares that “from the moment of its conception, life must be guarded with the greatest care,” and calls  abortions “abominable crimes.” The official Catechism says the same and dates this belief back to Christianity’s first century (Didache 2:2, Epistle of Barnabas 19:5).

Eastern Orthodox and Catholic leaders have jointly affirmed “our common teaching that life begins at the earliest moments of conception” and is “sacred” through all stages of development. However, America’s 53-member Assembly of Canonical Orthodox Bishops acknowledges “rare but serious medical instances where mother and child may require extraordinary actions.”

A Southern Baptist Convention resolution before the Supreme Court ruling advocated permission in cases of “rape, incest, clear evidence of severe fetal deformity” or damage to a mother’s “emotional, mental, and physical health.” The SBC later shifted toward strict conservatism on many matters. A 2018 resolution affirms “the full dignity of every unborn child” and denounces abortion “except to save the mother’s physical life.”

Two United Methodist Church agencies helped establish the Religious Coalition for Abortion Rights (since renamed Religious Coalition for Reproductive Choice) to champion women’s unimpeded choice. But the 2016 UMC conference directed the agencies to leave the coalition, and voted to withdraw endorsement, upheld since 1976, of the Supreme Court’s “legal right to abortion.” The UMC recognizes “tragic conflicts of life with life that may justify” abortion. It opposes late-term abortion except for danger to the mother’s “physical life” or “severe fetal anomalies incompatible with life.”

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Friday Five: New D.C. archbishop, United Methodist left, Pete Buttigieg, LDS shift, Ed Stetzer's tweet

Friday Five: New D.C. archbishop, United Methodist left, Pete Buttigieg, LDS shift, Ed Stetzer's tweet

I know I’m about a week behind, but how exciting is it that baseball is back!?

You know it’s early because my Texas Rangers and tmatt’s Baltimore Orioles both have winning records. How long can that last? (Shall we pray?)

Speaking of America’s favorite pastime, I hope you caught (pardon the pun) Clemente Lisi’s recent post titled “Opening Day memories: Was Jackie Robinson's Methodist faith part of his epic life story?”

But enough about balls and strikes.

Let’s dive into the Friday Five:

1. Religion story of the week: Wilton Gregory’s appointment as the new Roman Catholic archbishop of Washington, D.C., was the biggest news on the Godbeat this week.

Washington Post religion writer Michelle Boorstein didn’t mince words in her assessment of the choice.

See coverage by the Post, The Associated Press, CNN, the New York Times, the Wall Street Journal and America magazine.

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Mormon style update: AP changes rules on referring to Church of Jesus Christ of Latter-day Saints

Mormon style update: AP changes rules on referring to Church of Jesus Christ of Latter-day Saints

Earlier this month, I wrote a post titled “Associated Press coverage of post-Mormon Latter-day Saints full of irony — or is it mockery?”

That post addressed the irony of an Associated Press story that reported on The Church of Jesus Christ of Latter-day Saints moving away from using the nickname “Mormon” while still emphasizing that term in the headline and lede.

“Is there any chance it was mockery?” I asked about the AP approach, linking to a related tweet by Joel Campbell, a Brigham Young University journalism professor.

Right after writing that post, I joined a group of U.S. religion journalists on a trip to Israel. So I haven’t had a chance until now to mention that soon after that story was published — and after my critique of it ran at GetReligion — AP updated its style on Mormons.

Campbell tweeted that he was “grateful” for the update.

Both the Salt Lake Tribune and the church-owned Deseret News reported on the change — and the significance of it.

The Tribune noted:

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Associated Press coverage of post-Mormon Latter-day Saints full of irony — or is it mockery?

Associated Press coverage of post-Mormon Latter-day Saints full of irony — or is it mockery?

“Does anyone see the irony here?” Joel Campbell asked in reference to The Associated Press’ coverage this week of changes in The Church of Jesus Christ of Latter-day Saints.

Me! Me! Me!

Campbell, a journalism professor at Brigham Young University, was referring to an AP story out of Salt Lake City.

As Campbell noted, both the AP headline and lede seemed full of irony — or is there any chance it was mockery?

Here’s the deal: The story concerned new developments in the church’s effort to drop the name “Mormon.”

If you need a refresher on that subject, this 2018 post by Richard Ostling is a must read. Ostling was the co-author with his late wife, Joan, of the book “Mormon America: The Power and the Promise.” And our own tmatt wrote a national column on this topic: “Escaping the M-word: Trying to go back to the Latter-day Saint future.”

Back to AP: This is the headline:

Mormon websites renamed in push to end use of nicknames

This is the lede:

SALT LAKE CITY (AP) — The Mormon church said Tuesday it will rename websites, social media accounts and employee email addresses to get rid of “Mormon” and “LDS” as the faith continues a push to be known by the religion’s full name and not shorthand nicknames it previously embraced and promoted.

Alrighty.

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Election day thoughts: New York Times visits Utah, includes crucial faith details in a tragic war story

Election day thoughts: New York Times visits Utah, includes crucial faith details in a tragic war story

The mayor of North Odgen, Utah, was a soldier on yet another deployment — returning to Afghanistan.

Brent Taylor was married and had a large family, although it was not unusually large by Utah standards. He was a Republican who was popular with many Democrats in his town.

No, this is not going to be a post about whether professionals in the mainstream media — The New York Times, in this case — did or did not replace the term “Mormon” with the full name of that religious institution, the Church of Jesus Christ of Latter-day Saints, in a major story.

No, I want to say that the journalists behind this Times story made a sincere attempt to grasp the ties that bind in the piece that ran with this headline: “Brent Taylor, Utah Mayor Killed in Afghanistan, Was on 4th Deployment.”

I had some doubts, at first, when the faith element did not show up in the overture:

NORTH OGDEN, Utah — The call had come again. Brent Taylor, the mayor of North Ogden and a major in the Utah National Guard, would be going to Afghanistan for his fourth deployment.

He told his constituents about it on Facebook in January, leaning into the camera to explain that he had been called to serve his country “whenever and however I can” and that he would be gone for a year, as part of a team helping to train an Afghan Army commando battalion. “Service is really what leadership is all about,” he told them.

He said goodbye to his wife, Jennie, and their seven children, and turned over his municipal duties to his friend Brent Chugg. “You need to keep safe,” Mr. Chugg told him. “I will,” Major Taylor replied.

He did not make it home.

However, the faith details emerged — I think this was the right call — when the story shifted into details about family and community. I also think it was appropriate, as a radically divided nation heads into midterm elections, for the Times team to include some of this painful political atmosphere (without mentioning You Know Who). In my experience (including two recent invitations to speak at religious-liberty events at Brigham Young University), many LDS leaders and laypeople are very unsettled by current trends in America’s political life.

But back to the head of the story — the mayor and his family, and its community.

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Friday Five: Wuerl resignation, freed American pastor, Tebow's J-word, Texas accused, Mormon identity

Friday Five: Wuerl resignation, freed American pastor, Tebow's J-word, Texas accused, Mormon identity

Among the religion news breaking today: Pope Francis has accepted the resignation of Cardinal Donald Wuerl, archbishop of Washington, D.C.

As the Washington Post reports, Wuerl is a “trusted papal ally who became a symbol among many Catholics for what they regard as the church’s defensive and weak response to clerical sex abuse.”

But even in letting Wuerl go, Francis offered him a “soft landing,” as the Post described it.

Stay tuned for more GetReligion analysis of media coverage of that big story.

Another major religion story today: American pastor Andrew Brunson has been released after being detained for two years in Turkey, as Christianity Today reports. Look for more commentary on that news, too.

In the meantime, let’s dive into the Friday Five:

1. Religion story of the week: Tim Funk’s exceptional Charlotte Observer deep dive into the sordid history of a North Carolina pedophile — a former United Methodist pastor — is my pick for must-read Godbeat story this week.

As I noted in a post earlier this week, Funk’s 5,000-word report “is both conversational in tone and multilayered in terms of the depth of information provided.”

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Nix 'Mormon' talk in news! How can media handle major faith’s unreasonable plea?

Nix 'Mormon' talk in news! How can media handle major faith’s unreasonable plea?

The venerable Mormon Tabernacle Choir has announced that it is now named “The Tabernacle Choir at Temple Square.” (Will newswriters trim that to “Tabernacle Choir”?)

Reason: President Russell M. Nelson of The Church of Jesus Christ of Latter-day Saints has declared that “the importance of the name” that God “revealed for His Church,” means believers and outsiders must drop “Mormon” and use that full nine-word name. (Copyreaders will note: definite article with capital T, hyphen, lower-case d.)

Church scriptures say this name was given to founder Joseph Smith, Jr., on April 26, 1838, the same day God granted him “the keys of this kingdom.”

Nelson, a former surgeon who became Smith’s successor as prophet in January, even asserts that use of “Mormon” is "a major victory for Satan." He admits “it’s going to be a challenge to undo tradition of more than 100 years,” but change is “non-negotiable”  because “the Lord wants it that way.” 

The faith will lose something, because the “Mormon” people have long built up respect for their nickname through upright and neighborly living. Indeed, the church spent serious money on an image-boosting “Meet the Mormons” movie and “I’m a Mormon” ads.

The name game is a blame game that puts the media in a bind, as news executives said after Nelson’s August edict, so The Religion Guy adds some guidance to GetReligion’s prior article and this tmatt interview with an LDS journalism professor.

Obviously, The Guy gave this perennial problem considerable thought in co-authoring the book “Mormon America” with his late wife Joan.

The Associated Press Stylebook deems the long-ingrained “Mormon” label acceptable — although it originated with 19th Century antagonists — and was only gradually adopted by the believers themselves.

Since “Mormon” is no slur for 21st Century audiences, what’s going on here?

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Editors: Try to imagine using 'Church of Jesus Christ of Latter-day Saints' in all those headlines

Editors: Try to imagine using 'Church of Jesus Christ of Latter-day Saints' in all those headlines

Any journalist who has ever worked on a newspaper copy desk knows the following to be true, when it comes to religion news.

It would be absolutely impossible to write headlines about the Church of Jesus Christ of Latter-day Saints -- especially dramatic, one-column headlines in big type -- without using the word "Mormon" or the abbreviation "LDS."

Well, we're about to find out if journalists are willing to develop some new "work around" to address that style issue. Here is last week's big news out of Utah, care of The Salt Lake City Tribune:

The Church of Jesus Christ of Latter-day Saints really, truly, absolutely wants to be known as The Church of Jesus Christ of Latter-day Saints.

Not the LDS Church. Not the Mormon church.

It made that clear Thursday -- even though the last attempt to eradicate those nicknames for the Utah-based faith flopped. The new push came from God to President Russell M. Nelson, the church said in a news release Thursday.

“The Lord has impressed upon my mind the importance of the name he has revealed for his church,” Nelson is quoted as saying, “even The Church of Jesus Christ of Latter-day Saints.”

Attention members of the Associated Press Stylebook committee: Here is that new release from on high. You need to see this, before we get to an interesting think piece on the implications of this change, care of a thoughtful journalism professor at Brigham Young University.

The Lord has impressed upon my mind the importance of the name He has revealed for His Church, even The Church of Jesus Christ of Latter-day Saints. We have work before us to bring ourselves in harmony with His will.

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