Long, long ago, there was a time when few newspaper editors in Texan could resist an opportunity to put the words “Baylor” and “Playboy” in the same headline. Yes, we are talking ages ago — back in the 1970s and ‘80s when Hugh Hefner was still considered a player.
Baylor, of course, was the state’s most prominent Baptist institution. Playboy was Playboy. Clickbait didn’t exist, but everyone knew that combining “nude” and “Baptist” would draw cheers in secular newsrooms.
Why bring that up? It appears that the Donald Trump-era version of that editorial state of mind is a story that puts “Falwell” and “pool boy” in the same headline. Oh, and don’t forget the hyper-clickable words “nude pictures.” And prison-resident “Michael Cohen.” And alleged comedian “Tom Arnold.”
With those lowbrow ingredients, some New York Times professional showed remarkable self-control when writing this headline: “The Evangelical, the ‘Pool Boy,’ the Comedian and Michael Cohen.”
During this week’s “Crossroads” podcast — click here to tune that in — I told host Todd Wilken that you can sense that this headline was supposed to be “The Evangelical, the ‘Pool Boy,’ the Comedian and Michael Cohen, oh my!” You know there had to be some Times voices arguing in favor of including “Falwell” and “nude pictures.”
Days later, it’s remarkable how little traction this story has gained. So far, even The Drudge Report has resisted adding a racy headline about it. While liberal Twitter has gone loco (see some of the attached tweets), there hasn’t been a mainstream firestorm — which is what usually happens when a neo-tabloid tale of this kind is baptized into mainstream journalism by the holy New York Times. What’s going on here, in terms of journalism? Here at GetReligion I noted:
Everything begins and ends with politics, of course, even in a story packed with all kinds of sexy whispers and innuendo about personal scandals. …
Basically, this story is built on real estate and court documents (that’s the solid stuff), along with a crazy quilt of materials from sources like Cohen, reality-TV wannabe Arnold, BuzzFeed and a pivotal anonymous source (allegedly) close to Falwell who readers are told next to nothing about, even though he/she is crucial to this article’s credibility.
In social media, lots of folks have simply led their imaginations run wild.