cultural appropriation

Thinking about 'God Made Trump,' with 'Hemingway -- Mark Hemingway'

Thinking about 'God Made Trump,' with 'Hemingway -- Mark Hemingway'

Editor’s note: While preparing for this week’s podcast (“Carefully entering the hall of mirrors created by the 'God Made Trump' video”) I emailed a former GetReligionista who is way smarter than me about the Byzantine Beltway world. That would be “Mark — Mark Hemingway.” If you get that reference, you know that @Heminator knows a few things about mass-media satire. Here is his response, with slight editing.

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I haven't seen anything that establishes it's satire; but it's so over the top I also can't imagine anyone took it seriously.

I would only note that there's a very, very fine line for the "meme magic" online right between satire and stuff calculated to "trigger the libs." Basically, if the left is outraged by something, the idea is that they're going to lean so hard into it so as to make the issue pervasive enough that the criticism for doing what is unacceptable loses its sting.

Why? Because the left holds tremendous cultural power in setting the boundaries for what is acceptable and unacceptable discourse. That was always a power that the left abused by applying double standards and political correctness to their advantage; but it was mostly done around the margins because of a general consensus on the First Amendment as an important value. 

However, in the last decade or so with critical theory/wokism/cancel culture finally obtaining some sort of critical mass in among institutional leadership that the First Amendment consensus is really no more, at least among a lot of cultural gatekeepers, and they've just been moving the goalposts randomly as it suits their purposes.


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Matzoh marketing: Bloomberg offers a clever read on culture, marketing of Judaism lite

When I studied in France as a college sophomore, my host family in Strasbourg were Sephardic Jews, which means I got immersed in Friday Shabbat observances, visited a synagogue where I had to sit in a women-only section and learned the history of the exodus of Moroccan Jews to France. My host family were known as pied-noirs; people who fled North Africa when the anti-Semitism started getting rough.

When I returned to my college in Portland, Ore., I was so fascinated with the culture I’d seen in Strasbourg to the point where I enrolled in a Shabbat course at the local Jewish community center. Learning the Hebrew prayers over the bread and wine plus the candle-lighting ceremony took some time, as did learning the lighter aspects: Israeli folk dancing, baking the famous braided challah bread and learning appropriate Sabbath songs.

Which is why I was amused to see a Bloomberg piece extolling Shabbat observances as the new chic. Titled “Selling Judaism, Religion Not Included,” it begins as follows:

In 2015, while traveling in Israel with 80 young tech professionals, Meghan Holzhauer fell in love with Shabbat dinner, the ancient Friday night tradition in which Jews bless candles, challah, and wine, then share a meal with loved ones. She was so inspired, in fact, that she started spreading the love. In March her travel startup, Canvus, took 40 young professionals to Mexico City, where they celebrated a multicultural Shabbat dinner. She’s now organizing a hip-hop Shabbat for 400 people attending a social justice conference in Atlanta in June. “A lot of Jewish rituals are about honoring friends and family,” she says. “You feel part of something bigger.”
Holzhauer isn’t Jewish. She was raised “Christian-light” by nonpracticing parents, she says, and has no interest in converting. As she explains it, a non-Jew finding inspiration in the Sabbath—or traveling to Israel for that matter—isn’t so different from the millions of non-Buddhists who practice yoga or go on meditation retreats to India. “It’s the latest way that ancient traditions are meeting modern life,” she says.
If there ever was a moment when Shabbat was poised to become the new yoga practice, it’s now…

The article then jumps to the woman behind it all:

“Jewish culture is in the mainstream, it’s popular, and that’s something any brand would want to jump on,” says Danya Shults, 31, founder of Arq, a lifestyle company that seeks to sell people of all faiths on a trendy, tech-literate, and, above all, accessible version of Jewish traditions…  It offers holiday-planning guides; Seder plates designed by Isabel Halley, the ceramicist who outfitted the female-only social club the Wing; and interviews with Jewish entrepreneurs, as well as chefs who cook up artisanal halvah and horseradish. 

It’s really too bad Bloomberg didn’t include a comment section along with this piece, as I would have loved to have seen peoples’ reactions. As we read along, one cannot tell whether the piece is serious or tongue-in-cheek.


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