Easter is, without a doubt, the most important holy day in Christianity.

Christianity remains the largest faith group in the world.

There’s no way around the fact that Easter is the celebration of the doctrinal conviction that unites traditional Christians around the world: “Christ is risen!”

What a downer. This is a problem for people who decorate shopping malls and make the obligatory A1 holiday photo assignments for newspapers. There is more to this dilemma (ask Google) than struggling to photograph religious rites that take place at midnight or sunrise.

But people love fun, food, candy, parties, greeting cards, etc. Businesses love selling lots of stuff. And, in case you have not heard, a growing number of people in the mushy, old-mainstream middle of religious life — in America and elsewhere in the Western World — are cutting their ties to organized faith (“Nones” and others) and moving into a business, political and cultural coalition with atheists and agnostics.

This is a big $$$$$$$ deal.

This leads to this totally valid — even if rather depressing, for believers — headline at Religion New Service: “Adult egg hunts and kiddie pools full of gifts: Is Easter the new Christmas?”

So I want to ask a journalism question on this Easter Monday morning (for Western Christians, since this Holy Week for Orthodox Christians and other Eastern rites): What was the Easter art featured in your local media this year? Here in East Tennessee, the major daily featured GOP racism and Earth Day.

But back to that RNS story. Why call it “totally valid”?

For a simple reason: It’s describing Easter in a growing segment of the American cultural marketplace. The question is how journalists can feature this reality — while also noting the rites and traditions of, well, the largest faith group in the world.