Good morning!
After a week on the road that took me from Oklahoma to Texas to Arkansas to Tennessee, I’m back in the driver’s seat at Weekend Plug-in.
The Big Game was this weekend and it included some prominent religion-news stories. With that in mind, let’s kick off our scrimmage of the top headlines and best reads in the world of faith.
What To Know: The Big Story
‘He Gets Us’: Jesus is coming to the Super Bowl — to the commercials, that is.
Two ads. Ninety seconds. A $20 million price tag.
The Associated Press’ Holly Meyer, Religion News Service’s Bob Smietana and the Washington Times’ Mark Kellner delve into the pricey campaign and its backers.
The bottom line, as AP explains:
They hope to counter the notion that religion is used to divide people, spending about $20 million to reach more than 100 million viewers at a time when the nation’s Christian population — and religious affiliation of any kind — are in decline.
Because religion is a touchy subject and prime-time advertising is so expensive, it is rare for faith to be promoted alongside the Super Bowl ’s perennially buzzed about beer and fast-food commercials. But the backers of the “He Gets Us” campaign see it as a great opportunity to reach so many people at once.
Faith and football: For the first time, two Black quarterbacks — Jalen Hurts of the Philadelphia Eagles and Patrick Mahomes of the Kansas City Chiefs — will face each other during a Super Bowl.
Hurts and Mahomes have something else in common: They’re both “practicing Christians not afraid to publicly talk about their faith and how it helps them succeed at the highest levels,” as Clemente Lisi explains at ReligionUnplugged.
‘God of Sod’: George Toma is preparing the field for the Super Bowl for the 57th straight year. “When I’m in heaven, I’ll be looking at your beautiful field,” the 94-year-old Toma tells the New York Times, “or I’ll be in hell looking up what kind of root system you have.”
A final football note: Lifeway Research’s Aaron Earls provides four guidelines to keep your church Super Bowl party legal.