Luis Palau: New York Times dug deeper than the 'Billy Graham of Latin America' label

It was the kind of question that general-assignment television reporters asked Billy Graham, since they didn’t realize that it had become a cliche: Who will be the “next Billy Graham?”

I heard Graham answer this question several times (and discussed it in depth with him in a 1987 one-on-one interview) and his response almost always included three key points.

First of all, he would say that he really didn’t know how or why he became “Billy Graham,” as in the world’s most famous evangelist (click here for his famous “turtle on a fencepost analogy). Second, Graham thought it was strange that reporters seemed to assume that he would know who the “next Billy Graham” would be. And finally, why did evangelists in other parts of the world need to be compared to him?

Take Luis Palau, for example. Graham said he didn’t consider him the “Billy Graham” of Latin America or anywhere else. Luis Palau, Graham told me, was Luis Palau, and that was who God wanted him to be.

I bring this subject up, of course, because of the double-decker headline that ran atop the recent New York Times obituary for this singular figure in modern evangelical history: “

Luis Palau, the ‘Billy Graham of Latin America,’ Dies at 86
He rose from preaching on street corners in Argentina to ministering to millions around the world, then focused his ministry on liberal corners of the U.S.

I’m not blaming the Times for using that image, since it appeared — to one degree or another — in almost every major news feature about his passing. In fact, the key to the Times feature is that dug deeper than that cliche and showed why Palau was a major player, in his own right, in global evangelicalism.

Still, everyone knows where this story will begin. But note the transition in this key summary passage near the top of the Times obit:

Though his headquarters were in Oregon, Mr. Palau was often called “the Billy Graham of Latin America.” He addressed that region’s 120 million evangelicals through three daily radio shows (two in Spanish, one in English), shelves of Spanish-language books and scores of revival crusades, in which he might spend a week, and millions of dollars, preaching in a single city. The Luis Palau Association estimates that he preached to 30 million people in 75 countries.

Journalists and religion scholars started talking -- seriously -- about the retirement of the Rev. Billy Graham back in the mid-1980s.

I remember that when the evangelist's 1987 Rocky Mountain Crusade was announced, people were already preparing lists of where he could go "for the last time" to do full-scale crusades before semi-retirement. It wasn't a long list.

In the 1990s, a news hook for the Billy Graham Evangelistic Association was its efforts to extend the reach of crusades by using satellite signals to other locations -- multi-site events. That way, more people could hear Graham preach live, in real time, since he was really starting to limit the number of boots-on-the-ground events.

Of course, people were already asking the question: "Who is the next Billy Graham?"

Some of the nominees on those early lists are now approaching retirement.

I bring this up because of an interesting piece that ran the other day in The Charlotte Observer that, I imagine, gives us a hint of what that newspaper is planning for its memorial edition for the pulpit legend, who is currently 98 years old.

How many pages will there be in that special edition? How many new and pre-written stories will they run on the day after his death? Can you imagine receiving this assignment from your editor: Sum up the life of Billy Graham in one story. You have about 2,000 words. (Actually, I can imagine that. I already know that I will have 750 words, because that's the assigned length for my syndicated "On Religion" columns.)

You can see hints of what is to come in the current Observer feature's overture:

Who will be the next Billy Graham?

The Charlotte-born Graham is now 98, lives quietly in his mountain home in Montreat, N.C., and hasn't preached to a packed-stadium crusade in 12 years.