It was the kind of question that general-assignment television reporters asked Billy Graham, since they didn’t realize that it had become a cliche: Who will be the “next Billy Graham?”

I heard Graham answer this question several times (and discussed it in depth with him in a 1987 one-on-one interview) and his response almost always included three key points.

First of all, he would say that he really didn’t know how or why he became “Billy Graham,” as in the world’s most famous evangelist (click here for his famous “turtle on a fencepost analogy). Second, Graham thought it was strange that reporters seemed to assume that he would know who the “next Billy Graham” would be. And finally, why did evangelists in other parts of the world need to be compared to him?

Take Luis Palau, for example. Graham said he didn’t consider him the “Billy Graham” of Latin America or anywhere else. Luis Palau, Graham told me, was Luis Palau, and that was who God wanted him to be.

I bring this subject up, of course, because of the double-decker headline that ran atop the recent New York Times obituary for this singular figure in modern evangelical history: “

Luis Palau, the ‘Billy Graham of Latin America,’ Dies at 86

He rose from preaching on street corners in Argentina to ministering to millions around the world, then focused his ministry on liberal corners of the U.S.

I’m not blaming the Times for using that image, since it appeared — to one degree or another — in almost every major news feature about his passing. In fact, the key to the Times feature is that dug deeper than that cliche and showed why Palau was a major player, in his own right, in global evangelicalism.

Still, everyone knows where this story will begin. But note the transition in this key summary passage near the top of the Times obit:

Though his headquarters were in Oregon, Mr. Palau was often called “the Billy Graham of Latin America.” He addressed that region’s 120 million evangelicals through three daily radio shows (two in Spanish, one in English), shelves of Spanish-language books and scores of revival crusades, in which he might spend a week, and millions of dollars, preaching in a single city. The Luis Palau Association estimates that he preached to 30 million people in 75 countries.