Fortune magazine

Apple's Tim Cook has an interesting faith background, but the New York Times didn't find it

Apple's Tim Cook has an interesting faith background, but the New York Times didn't find it

Some folks in the media seem so disgusted with organized religion, they anoint their own moral leaders.

Which is what happened in this New York Times story about Apple’s Tim Cook and his call for moral responsibility. If you read the entire piece, you’ll see there’s not one mention of any religious background for this man.

Turns out he very much has a faith background, starting with his childhood in the Bible Belt. So why was it not mentioned?

First, the story, which builds up to a strategic use of the word "moral."

AUSTIN, Tex. -- “The reality is that government, for a long period of time, has for whatever set of reasons become less functional and isn’t working at the speed that it once was. And so it does fall, I think, not just on business but on all other areas of society to step up.”
That was Tim Cook, Apple’s chief executive, across the table from me over breakfast here in downtown Austin late last week at the end of a mini-tour across the country during which he focused on topics usually reserved for politicians: manufacturing, jobs and education.

The piece goes on to record his criticisms of President Donald Trump. Then:

And now Mr. Cook is one of the many business leaders in the country who appear to be filling the void, using his platform at Apple to wade into larger social issues that typically fell beyond the mandate of executives in past generations.
He said he had never set out to do so, but he feels he has been thrust into the role as virtually every large American company has had to stake out a domestic policy.

Then the writer steps in.

Please respect our Commenting Policy

Red Cup Diaries: Mainstream media cover Starbucks' Christmas brew-haha

Red Cup Diaries: Mainstream media cover Starbucks' Christmas brew-haha

So this Christian guy online aims a camera at his face and says that coffee cups show Starbucks "hates Jesus."

Can you say click-bait? There go those religious crazies again. Just the kind of story that mainstream media like to pounce on, eh?

Except, to my surprise, most didn’t this time. Instead, they just covered it, pro and con, and looked for facts.

Our story starts with Joshua Feuerstein, a former evangelical pastor based in Arizona. Feuerstein saw Starbucks' new cups for the Christmas season -- plain red with the company's green mermaid trademark -- and freaked.

"Do you realize that Starbucks wanted to take Christ and Christmas off of their brand-new cups?" the fast-talking minister says in a video.  He boasted that he entered one of their coffee shops and told a barista his name was "Merry Christmas," forcing the worker to write the phrase on his cup.

He chortles:

So guess, what, Starbucks? I tricked you into putting "Merry Christmas" on your cup. And I'm challenging all great Americans and Christians around this great nation: Go into Starbucks and take your own coffee selfie. And then I challenge you to not only share this video so that the word gets out, but let's start start a movement, and let's call it, I dunno, "#MerryChristmasStarbucks," and I know that by sharing this video, and getting other Christians to do it, well …

Please respect our Commenting Policy

Serving God with mammon: 'Fortune' examines the faith of CEOs

Serving God with mammon: 'Fortune' examines the faith of CEOs

God and gold are usually a forbidden blend, but they combine in one of the premier journals of business and finance in a Fortune story on spirituality among CEOs of major corporations.

The story starts with Apple's CEO, Tim Cook, saying he considers his homosexuality "among the greatest gifts God has given me" -- then notes that Cook is "not forthcoming beyond that statement about his religious beliefs," probably fearing judgment about going public with those beliefs.

Then Fortune provides a great "nut graph":

Most CEOs, in fact, keep their faith squarely out of the workplace, according to Andrew Wicks, a professor of business administration at the University of Virginia’s Darden School of Business. “They specifically hide their religious faith, precisely because they fear people making a big deal out of their religious views,” said Wicks, who teaches a course called “Faith, Religion, and Responsible Decision Making.”
But Wicks says being open about faith is actually important because it is a powerful aspect of how business leaders define themselves.

Whatever else this 2,800-word article is, it ain't narrow. Besides Christians, it features Buddhist, Jewish and Hindu CEOs. And among the Christians are a Catholic, a Lutheran, a United Methodist and a Southern Baptist.

After an intro, the article is broken up into mini-profiles between about 280 and 450 words each. Business journal that it is, Fortune starts with each person's name and the stock performance of his/her company. For instance, Indra Nooyi's name is followed by "PepsiCo (#43)  PEP 0.75%."

Please respect our Commenting Policy