Television professionals who survived the past decade have made their peace with terms like "binging" and "time-shifting."
But how, pray tell, can clergy embrace "worship-shifting"?
The coronavirus crisis has plunged pastors into digital technology while trying to replace analog community life with online worship, classes and fellowship forums. These changes have frustrated many, especially believers in ancient traditions built on rites requiring face-to-face contact. But many worshippers have welcomed online worship.
These changes have altered the "fundamental relationship that many young adults have with their churches," said David Kinnaman, president of the Barna Group, which does research with a variety of religious groups. "We're hearing about worship-shifting, as people use all the tech in their homes to fit services into their own schedules, just like everything else they watch on all those screens.
"This is another way people are using social media to renegotiate the role the church plays in the lives of their families."
The question religious leaders are asking, of course, is how many people will return to their pews when "normal" life returns. But it may be several years before high-risk older believers decide it's safe to return, even after vaccines become available. Younger members may keep watching their own local services, switch to high-profile digital flocks elsewhere or do both.
In talks with clients, Kinnaman said he is hearing denominational leaders and clergy say they believe that, in the next year or so, some churches will simply close their doors. Early in the pandemic the percentage of insiders telling Barna researchers they were "highly confident" their churches would survive was "in the high 70s," he said.
“Now it's in the 50s. … Most churches are doing OK, for now. But there's a segment that's really struggling and taking a hit, week after week."
After reviewing several kinds of research -- including patterns in finances and attendance -- Kinnaman sent a shockwave through social-media channels with his recent prediction that one in five churches will close in the next 18 months.