Latest angle in covering 'The Chosen?' It's a journalism thing -- follow the money

Sometime in 2024, filmmaker Dallas Jenkins will release season 4 of his very successful “The Chosen” series. It’s the first multi-season cable-television series about the life of Jesus Christ.

Now, think back a few years — to when 74,346 people raised $10 million for Season 1, which came out in 2019. That amount made “The Chosen” the largest crowdfunded mass-media project –- ever.

For the first year or so that the runaway TV hit series “The Chosen” ran on its own private app and on YouTube, it was hard to get journalists to take it seriously.

Now, most of the big media have covered it, and its success and that of “Jesus Revolution,” the surprise indie hit about the 1970s Jesus movement and one of its leaders, Lonnie Frisbee, is being touted as the big new success story in filmography.

Yes, we know. Hollywood discovering that religious believers care about values, and entertainment, is a “new story” that reporters have “discovered” once a decade for quite some time now.

RealClearInvestigations, a site not known for its religion coverage, remarked upon this trend recently.

"Jesus Revolution" and "The Chosen" are not just Christian dramas but the avant garde in a revolution in faith entertainment. The former – a feel-good movie about hippies who returned to Christ during the 1970s, starring former "Cheers" and "Frasier" star Kelsey Grammer – has grossed more than $52 million since its debut just a few weeks ago, making it the most successful film released by studio heavyweight Lionsgate since 2019.
But the instructive parable may be its predecessor, which made Hollywood sit up and take notice. Since its release in 2017, "The Chosen," portraying a charismatic Jesus and his youthful disciples, showed it didn't much need Tinseltown's blessing. Through crowdfunding, its producers have raised millions of dollars from thousands of fans and the show is now in its third season. It is thus a case study in outflanking Mammon – the biblical term for debasing riches – in the modern entertainment tempest.

Again — 74,346 people raised $10 million for Season 1. Some $45 million was raised for Season 2.

A year ago when I wrote this article about all of this, for Newsweek, the show was closing in on 390 million views.

Season 2 of 'The Chosen' arrives on TV screens on Easter. Where was the news coverage?

Back in the day when I was covering religion fulltime, I always knew I could score a front page story if I prepared a large feature for Easter Sunday. That was always the day that my editors were looking for “something religious” to please the church-attending readers. Other reporters did this as well, as it was one of the few days in the year that our work could shine.

Lots has changed, obviously, judging from the front pages of some of the newspapers I perused this past Easter Sunday. My former employer, the Houston Chronicle, had nothing local. Ditto for the Los Angeles Times, Seattle Times, Oregonian and even the Salt Lake Tribune –- usually reliable to at least run something Latter-day Saint related — came up short.

One bright light: Up river from the Oregonian, the Vancouver Columbian ran a huge spread Easter Day on St. Luke Productions, a Catholic theater company (that I’ve written about here and here) that’s based in southwest Washington and travels the country doing amazing portrayals of Catholic saints. See, it can be done.

A few outlets ran a pope-observes-Easter wire story from the Associated Press, but that was it. I looked at the Washington Post, which had a bit more, including a story about a local church opening up for the first time since COVID-19 started plus a piece on how pandemic-ravaged Italy is observing Easter.

The New York Times ran a mishmash of opinion pieces, including one from an English prof who wasn’t sure if Jesus had resurrected or not and one from a prof from Wheaton College urging readers to remember Easter is more than a spring celebration. There was a jewel of a piece on Jesus’ wounds and — in the Times wedding section — a beautifully photographed story about a Nigerian-American couple whose first kiss was on their wedding day. The story was snark free; a true Easter miracle.

I know it’s a challenge to come up with original Easter (and Passover) story ideas year after year, but it can be done and many of us did it.

Most of the religion content I saw yesterday was relegated to the opinion pages and kept away from news content, which is a troubling shift from religion-as-news to religion-in-the-realm-of-feelings. There’s plenty of the former available, but where’s the will to dig out those stories, especially the biggest one that happened yesterday that no one reported on?

That was the premiere of Season 2 of filmmaker Dallas Jenkins’ very successful “The Chosen” TV series. It’s the first multi-season TV series about the life of Christ, and 74,346 people raised $10 million for Season 1, which came out last year. That amount made “The Chosen” the largest crowdfunded media project –- ever.