Cathie Wood

Reporting on faith-based investment guru Cathie Wood? Do your homework (better)

Reporting on faith-based investment guru Cathie Wood? Do your homework (better)

Investments aren’t my specialty at all, but I was lured to a New York Times business story recently that was headlined: “God, Money, YOLO: How Cathie Wood Found Her Flock.” (YOLO means “you only live once.”)

Hmm, I thought, an article about Christian investing? After all, this woman manages some $85 billion in assets. A superstar in the world of investing, she is known for her risky moves and appeal to the Reddit/Millennial crowd.

So, after 20 paragraphs describing the CEO of Ark Invest, we finally got to the God part.

It happened in the 21st paragraph, just after a mention about Wood speaking to business and religious groups about her late-career decision to start her own investment shop.

It began, she says, with a head-on encounter with the Holy Spirit.

On a gorgeous day in August 2012, Ms. Wood — a fund manager struggling through a rough quarter at AllianceBernstein — was struck by the silence inside her stately home in Wilton, Conn.

Her three children were gone, off to camp and other activities for the summer. She was facing two full weeks alone in the nearly 6,000-square-foot house she bought with her ex-husband in the 1990s.

Then she felt it.

“Wham,” Ms. Wood said last year on the “Jesus Calling” podcast, which is centered on the devotional writings of the best-selling Christian author Sarah Young. “I really feel like that was the Holy Spirit just saying to me, ‘OK, this is the plan.’”

“Jesus Calling,” for those of you who’ve lived on Pluto for the past few decades and have never heard of it, is one of the most successful devotional aids of all time. Thirty million units of this book -– and associated products –- have sold since 2004, when the one-time reclusive missionary to Australia (now living near Nashville) first published a devotional with words allegedly from Jesus himself.

Its fans claim that its words are what Jesus would sound like today if living in the 21st century. Its detractors call it theologically shallow and New Agey.


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