The New York Times offers daily doses of clever self-promotion (and often self-congratulation) in a feature called "Inside The Times: The Story Behind The Story." One of these carefully curated items last week, "How Reporters Interview Celebrities," merits contemplation from other journalists.

Interviews are forever the linchpin of all original reporting. This opus tapped three specialists about dealing with show business personalities, a different challenge from typical interviewing. But some points have broad application.

Prepare thoroughly, which assures interview subjects of your professionalism and intent to conduct a knowledgeable discussion . Know what they have said in previous articles, which they may be anxious to explain or rebut. Inevitably you'll have some prickly questions, and a savvy subject will expect this and be prepared, but don't ask them early on.

The best strategy is often "simply to listen."

Those observations, of course, pertain to feature-writing with advance notice and a reasonable amount of time for the conversation itself — as opposed to breaking news stories where the reporter is scrambling and the interview must quickly get to the point.

How does this apply to the religion beat?

For one thing, the field has few celebrities. Over the decades The Guy has met with some, such as the Dalai Lama, Billy Graham, Mother Teresa or Cardinal Joseph Ratzinger (soon to become Pope Benedict XVI). In those situations, never ever give way to awe, whatever your private reactions. (The Guy has observed this is a more likely temptation among people who do not work the religion beat.)

Even religious leaders who are highly influential within their own spheres typically do not have to deal with inquisitive journalists. They may feel (often for good reason) that representatives of the Mainstream Media will bring little understanding of faith or harbor slight scorn toward this aspect of human experience.