Spinning a news story is not as easy as it seems. Too light a touch and an author fails to convince his audience of the merits of his cause. Too much can spin the ball out of the author’s control — touching upon so many issues and arguments that readers may become enamored with the “wrong” issue. Take Leni Riefenstahl’s Triumph of the Will. Aesthetically a beautiful film (and evil too), it fails as propaganda for any but the true believer because of its heavy hand.

(As an aside: Riefenstahl created the cinema-graphic technique of the long entrance. Hitler’s entrance to the rally builds and builds, tension and anticipation mount. The shots follow him through the bowels of the stadium and culminate in his entrance to the stage. Should you take delight in upsetting your political friends, compare the shots Riefenstahl used in Triumph of the Will to the staging of recent Democrat and Republican conventions — Bill Clinton followed Riefenstahl’s playbook almost scene by scene inside the convention halls.)

The key to good advocacy journalism, as it is in all things, is moderation. The best propaganda is subtle propaganda. Too many claims, too much hyperbole and you cheapen your story.