Here is a name that may or may not ring a bell for many news consumers: The Rev. Kirbyjon Caldwell.
At the moment, Caldwell is -- as Texans would say -- in a heap of trouble, as you can see at the top of this report in The Houston Chronicle, under this headline: "Kirbyjon Caldwell -- Houston megachurch pastor and spiritual adviser to George W. Bush -- indicted on fraud charges."
A prominent Houston pastor and spiritual adviser to President George W. Bush has been indicted on federal charges that he sold millions of dollars in worthless Chinese bonds to elderly and vulnerable investors, according to federal authorities.
Kirbyjon H. Caldwell, 64, and Shreveport financial planner Gregory Alan Smith, 55, were charged with 13 counts of conspiracy, wire fraud and money laundering.
Caldwell is accused of using his position as the senior pastor of the Windsor Village United Methodist Church to help lure nearly $3.5 million in investments into historic Chinese bonds that are not recognized by the Chinese government. He and Smith told investors they could see returns as high as 15 times their initial investment, according to the indictment.
Now, pause and remember that many, and perhaps most, Americans who still read newspapers simply scan the headlines and then decide whether they want to dig deeper into a story. So read that Chronicle headline again.
Done? Now read this ABC News headline about the same story: "Megachurch pastor with ties to Presidents Bush, Obama to surrender Monday: Attorney."
Did you spot an interesting difference in these two headlines?