KQA-AM

Turn your radio on, Pittsburgh Post-Gazette: Maybe there's a holy 'ghost' at this radio station

Turn your radio on, Pittsburgh Post-Gazette: Maybe there's a holy 'ghost' at this radio station

There's no denying that the media world continues to undergo changes at just about every level. And while it's rare, sometimes those stories include what we GetReligionistas call a holy "ghost" -- a nonreported (or underreported) religion angle

The reality of one such "ghost" shows up over at the Pittsburgh Post-Gazette, where the story of a local AM radio station's pending demise caught my eye. KQV-AM, an all-news station for 42 years, will cease broadcasting at the end of the year, the paper reported.

It wasn't until a reader gets nine paragraphs into the story that some curious words emerge, phrasing from owner Robert W. Dickey, Jr., suggesting there may have been something else involved than just reading headlines and reaping profits:

As FM became the primary radio format to hear rock or other music, KQV in 1975 became one of a number of stations nationally switching to an all-news-all-the-time format. Mr. Dickey’s father, the late Robert W. Dickey Sr., was a station manager who got financial backing from billionaire Richard Mellon Scaife to form Calvary Inc. and purchase the station from Taft Broadcasting in 1982. ... 
The news format, due to the salary costs of the necessary number of reporters, editors and announcers involved, is much more costly than music programming on radio, Mr. Dickey said. At the same time, the media industry in general has been suffering from a drop in advertising by major retailers and others. Mr. Dickey said he did not consider a format change at the station because of his family’s longtime focus on delivering news as a mission.
“We perceived the world of reporting on the news as a sacred one,” he said. “What made this worthwhile is not that we were making money, but that we were doing something important.”

Having hung around radio people in New York City at around the time KQV-AM switched its format, I can tell you that few newscasters would've described their work as a "mission" or "sacred."

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