Joel Tooley

Clickbait sins and social media: So who was that Nazarene pastor calling 'demonic'?

Clickbait sins and social media: So who was that Nazarene pastor calling 'demonic'?

Please allow me to put on my journalism-professor hat for a moment as we take a second look at the media coverage of that Florida pastor's viral Facebook post about the recent rally for President Donald Trump in Melbourne, Fla.

When recording this week's "Crossroads" podcast (click here to tune that in), host Todd Wilken asked me a question that focused on the journalism nuts-and-bolts of this mini-mediastorm. That question: How did a single social-media post -- with no follow-up interviews or research -- end up becoming a news report that ran in mainstream media around the world?

Good question. But before we get to that, please pay close attention to the very first few seconds of this CNN interview in which the Rev. Joel Tooley, senior pastor of the First Church of the Nazarene in Melbourne, was asked about his Facebook post and the events that inspired it.

The CNN pro begins by noting that this Florida pastor walked out of "President Trump's weekend rally, calling it 'demonic.' He says that his 11-year-old daughter was traumatized and in tears. ..."

Tooley immediately responds: "Well, first of all, to clarify, I didn't describe the event as 'demonic.' There was some ..."

The CNN host interrupts to say: "A headline described it as that. ..."

It's safe to assume she was referring to the headline on the Washington Post "Acts of Faith" news feature that read: " ‘Demonic activity was palpable’ at Trump’s rally, pastor says." That led to my post on the topic this week.

As the interview began, a CNN graphic made sure that viewers got that point.

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