As the 2020s dawn, the Internet-ravaged newspaper business is paying close attention to The Salt Lake Tribune, long known for independent-minded reporting that includes stellar religion coverage by Peggy Fletcher Stack and colleagues. The  148-year old Trib is conducting an experiment as the first important U.S. daily to turn non-profit. 

A related phenomenon is wealthy investors who needn’t fret about profits purchasing, e.g., the Boston Globe, Las Vegas Review-Journal, Los Angeles Times, Philadelphia Daily News, Philadelphia Inquirer, San Diego Union-Tribune, Washington Post, Time magazine and The Atlantic. (The latter made good use of a $490,000 Henry Luce Foundation grant for religion coverage.) 

Are charities and nonprofit groups destined to command a major chunk of American news reporting, including religion coverage? 

 On the religion beat, we see The Associated Press’s deal to distribute copy from two non-profits, Religion News Service (which has emphasized opinion pieces in recent times) and TheConversation.com (which re-frames scholars’ thinking for general audiences).  This innovation is funded by $4.9 million from the Lilly Endowment. (Disclosure: The Guy was an AP religion writer 1998-2006). 

An example of this newborn joint operation is “Reparations and Religion: 50 Years after ‘Black Manifesto’,” a solid  RNS article The AP transmitted December 30 that was widely picked up online by other media.

Notably, the article has a double byline. Matthew Cressler, no journalist  but a religion-and-race scholar at the College of  Charleston, is named first out of alphabetical order, indicating priority over co-author Adelle Banks, a well-respected RNS reporter.