You can't buy the kind of front-page publicity the New York Times gave Baylor University the other day.
Honestly, you wouldn't want to.
This was the Page 1 headline Friday as the national newspaper added another, in-depth chapter to the sad story of sin and scandal at the world's largest Baptist university: "Baylor's Pride Turns to Shame in Rape Scandal."
The New York Times focuses on one rape victim while providing a detailed overview of the string of sexual assault cases involving Baylor football players that have made national headlines for months.
Before discussing the recent coverage, I'll remind readers of GetReligion editor Terry Mattingly's past posts on the scandal at his Waco, Texas, alma mater. Our own tmatt (who as a student journalist in the 1970s was involved in student-newspaper coverage of issues linked to sexual assaults) expounded last year on what he describes as "the 'double whammy' facing Baylor (with good cause)":
First, there is a solid religion angle here as the Baylor Regents try to defend their school, while repenting at the same time. Does Baylor want to live out its own moral doctrines? ...
Then there will be sports reporters covering the Baylor crisis and the complicated sexual-assault issues [that NCAA officials are said to be probing] on those 200 or so other campuses. I am sure (not) that the sports czars at other schools never blur the line between campus discipline and the work of local police. Perhaps some other schools are struggling to provide justice for women, while striving to allow the accused to retain their legal rights (while also remembering that a sports scholarship is a very real benefit linked to a contract)?
In a related post, tmatt delved into this key question:
Can you worship God and mammon? Baylor crisis centers on clash between two faiths
My own limited, personal experience with Baylor came in 2003 during my time with The Associated Press in Dallas. For a few months, it seemed like I spent half my life driving back and forth on Interstate 35 as I covered the slaying of 21-year-old basketball player Patrick Dennehy and the ensuing disclosure of major NCAA violations in Baylor's basketball program.