Aladdin

Is the (refreshingly) modest Aladdin movie a marketing tool for the Muslim world?

Is the  (refreshingly) modest Aladdin movie a marketing tool for the Muslim world?

I took my daughter to see the new “Aladdin” film on Wednesday. I know it’s been panned by some reviewers, but we enjoyed it.

The costumes were gorgeous but hard to place. They were an Indo-Persian mix with actresses in sari-like bodices and petticoats but also wearing head scarves that drape but don’t conceal their hair.

Turns out there may be a religion story in all that costuming but if so, reporters missed it. Folks did notice that the female heroine Jasmine was more covered up than in previous incarnations.

USA Today suggested that was no accident.

Jasmine's signature outfit from the animated "Aladdin" is iconic. You know the look: low-riding turquoise harem pants paired with a tiny off-the-shoulder top that leaves the princess' belly button out in the open.

That is not an outfit that exists in the new world of Disney's live-action "Aladdin."

"The (animated) movie was done in 1992. We wanted to modernize the movie, and some things are inappropriate these days for families," says "Aladdin" producer Dan Lin.

So there was a rule on the "Aladdin" set to make sure the movie achieved that goal: "No midriff," Lin says.

And … why? Since when has Hollywood embraced modesty? Oh, yes, when money is involved. And since the movie has that Middle Eastern setting and might appeal to audiences in that neck of the world, we can’t have anything too racy, can we?

I’m only guessing, but this is a good time to ask if Hollywood has actually gotten serious about marketing realities in the Muslim world.

Fans of elaborate costume design will likely support the filmmakers' decision to keep the famous princess more covered up. Instead of wearing monochrome bra tops and baggy pants, Jasmine is dripping in sumptuous gowns with gold detailing, elaborate trains and vibrant jewels that highlight her regality over her sexuality.

Again, huh. I’ve just finished watching the final episodes of “Game of Thrones” and “regality over sexuality” was not emphasized there. Hollywood doesn’t embrace restraint unless forced to.

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