Your weekend think piece: M.Z. spots religion wrinkle (sort of) in #RaceTogether campaign

Your weekend think piece: M.Z. spots religion wrinkle (sort of) in #RaceTogether campaign

You can take M.Z. Hemingway out of GetReligion (although I am still struggling to get used to that), but it does appear that you can't take those GetReligion instincts out of Mollie the journalism critic.

Consider for a moment what is actually going on in this recent short written by the GetReligionista emeritus over at The Federalist. It focuses on that whole Starbucks (with help, believe it or not from USA Today) #RaceTogether campaign that has been getting so much mainstream news ink and commentary lately. Here's the headline on her piece: "With Race Together, Starbucks Is Using Worst Of Evangelical Practices."

Evangelicals? Wait for it.

Now, lots of that commentary has been either nervous or critical or both. Is it really a good idea for a major corporation to try to push its customers -- people who just trying to mind their own business while buying a cup of overpriced coffee -- into a hot-button conversation that may or may not be constructive in the long run?

Still, Starbucks is one of those urban prestige brands that must be taken seriously buy the press. Right? Mollie's insight, if you read between the lines, was to ponder what kind of press reception this campaign would have received if attempted by another institution on another hot-button topic. What kind of reception would, let's say Hobby Lobby, have received with a #TalkMarriage campaign or even a safer #TalkParenting effort?

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