Can't you feel the excitement building as the holy day draws near?
No, not Christmas. A am referring to the media build-up during this advent period before the arrival of "Star Wars: The Force Awakens."
I am old enough to remember the early conversations in newsrooms about whether, under the doctrines of the Associated Press Stylebook, stories about the Star Wars franchise should refer to "the force" or "the Force." Just about everyone on the religion beat back in those days wrote features about whether parents should tell their children that the Force was or was not another name for God.
If you follow discussions of Star Wars as a pop-culture religion, you surely know that fans on the other side of the pond took this discussion to a higher level about 15 years ago. Here is the background section of a new story in The Telegraph about the impact of the new film on the leaders of the Church of Jediism.
Jediism started as a joke, ahead of the 2001 census, in which respondents were asked to declare their religion for the first time. At the time, 390,000 people declared that they were Jedis, a number that fell by more than half, to 177,000, at the following census, in 2011.
Now the organisation, described by its members as “a set of philosophies based on focusing, learning and becoming one with the Force”, claims to have more than 250,000 followers. Patrick Day-Childs, a member of the church’s five-strong UK ruling council, said that more than a thousand people a day are signing up for the religion. He said: “It’s gone up substantially in the past couple of days. The real test will be in a couple of weeks when the film hype has died off. “
Daniel Jones, who founded the religion and who goes by the Jedi name Morda Hehol, said: “We’ve been rushed off our feet. People want to know more about it. It’s great for us.”
Now, the "leading figures in the Church of Jediism," as the Telegraph team identifies them, are saying that they are gaining about 1,000 new members a day as the holy release day nears for the new film.