targeted advertising

Breaking news alert: Nation's religion journalists have gathered in, um, Sin City for #RNA2019

OK, I hope the boss man — GetReligion Editor Terry Mattingly — will forgive me for a quick, shorter-than-normal post.

I’m in Las Vegas, either for the Vegas Dance Explosion or the Religion News Association annual conference. I’m trying to remember which one. Both are happening right now at the Westgate Resort and Casino.

So, I flipped a coin and ended up in a big ballroom for the RNA meeting.

But seriously, folks, what better place for a three-day gathering of the nation’s religion journalists than Sin City? Besides me, GetReligion’s Julia Duin is here.

A bunch of interesting and important religion issues are on the agenda for the three-day event. You can follow it all live via the #RNA2019 hashtag on Twitter. Also, the RNA is live-streaming sessions on its Facebook page.

The digital age is something else, allowing anyone with internet access to be a part of this week’s festivities.

Speaking of the digital age, Slate published a fascinating piece this week on “God’s Conversion Rate.” The focus is that “Churches are using targeted ads on social media to convert and recruit.” Now, that’s not exactly breaking news, but I don’t know that I’ve seen a specific story on it, so I enjoyed this one.


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