Follow the money.

Those three little words guide journalists and prosecutors alike. And that explains the news potential of the Georgia-based National Christian Foundation (NCF), www.ncfgiving.com/ which to date has quietly given $14 billion to 71,000 non-profit groups, $1.3 billion of that last year, in both tiny and huge grants. An Atlanta Journal-Constitution piece recently noted that "mysterious" operation is "one of the most influential charities you've never heard of."

Writing last week for Ministry Watch (a news website that reporters should follow), GetReligion alumnus Steve Rabey reports that NCF became "the world's largest Christian foundation" largely through word-of-mouth referrals rather than promotional efforts. The Chronicle of Philanthropy, which posted antagonistic coverage in February, ranks NCF as the nation's eighth-largest charity.

NCF calls itself a "ministry," and though it aids a wide range of secular non-profit charities it's a particularly important vehicle for religious donations from wealthy conservative Protestants who share its belief that "the entire Bible is the inspired and inerrant Word of God." The foundation's 26 offices around the U.S. handle donations -- contact info posted here -- so local angles for the media abound. (At national headquarters, Dan Stroud is C.E.O and Steve Chapman the media contact via info@ncfgiving.com or 404-252-0100.)

Rabey's piece includes a helpful link to the Guidestar.org posting of NCF's 593-page IRS Form 990 filed for 2019, with a listing of grant recipients that reporters will want to eyeball. The largest categories of donations ranged from local churches ($215 million) on down to medical care ($21 million). Major causes included evangelism, relief, education, children and youth work, museums, spiritual and community development, media and publishing, orphan care, Bible translation and ministry to the homeless.

NCF typifies the rising importance of "donor-advised funds" in U.S. philanthropy. The basic idea has existed for a century and was devised as a vehicle for Christian donors in 1982 by pioneering Atlanta tax attorney Terry Parker, still a board member, along with evangelical financial gurus Ron Blue and Larry Burkett.