I don’t know precisely when it happened, but somewhere during the past decade or two Lent became cool for all kinds of people, including Godbeat reporters. Lent wasn’t just for Catholics and the Eastern Orthodox (whoever they were) anymore. Lent was for edgy free-church Protestants, bookish evangelicals and all of the mainline Protestants, not just the Episcopalians. You had church leaders handing out Lenten meditation booklets and holding Lenten retreats and maybe even adding a mid-week Lenten service for the truly die-hard worshippers.
Lent was both cool and innovative. In other words, all of this new create-your-own Lent stuff was news. And at the center of it all was one central theme: What are you going to give up for Lent?
This was the big question, of course, the question that linked the new Lent, supposedly, to the old Catholic Lent.