brunch

Whoa! Is 'brunch' an urban sacrament for child-free hipsters, 'nones' and Jews?

Whoa! Is 'brunch' an urban sacrament for child-free hipsters, 'nones' and Jews?

So a reader sent me this URL the other day that took me to a typically hip Washington Post feature about the lives of the shiny elect in this newspaper's prime demographic -- the young, mostly white, single people in the power elites that run the nation's capital.

The note said this was prime GetReligion territory. The headline: "How brunch became the most delicious -- and divisive -- meal in America."

Say what? I read a few paragraphs into this long feature and then set it aside. I just didn't "get" it, I guess.

But the second time through it I started seeing the key points in the piece. The bottom line: Brunch is, in a mild sort of way, a culture wars thing. It's a near-religious rite on Sunday mornings that stresses where you are and what you are doing, as well as where you are NOT and what you are NOT doing.

Brunch is a secular sacrament? Read carefully:

... Interest isn't universal. A review of Google search data ... shows how heavily talk about brunch is concentrated around the coasts -- and how barren the Midwest brunch scene is. Any Midwesterner who tells you otherwise is likely an outlier, an urban transplant.
"Cultural trends tend to go from the coasts to the center," said Farha Ternikar, the author of Brunch: A History. "The Midwest is slower on food trends with the exception of Chicago."

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