“As Chick-fil-A capitulates, should press characterize Salvation Army and FCA as anti-LGBTQ?”

That was the title on a post I wrote last month after news broke that Chick-fil-A would stop donating to certain groups deemed anti-gay, including the Salvation Army.

Chick-fil-A’s decision has continued to make headlines since then, including an interesting story last week in World magazine. The evangelical news publication noted that despite the recent severed ties, most of the fast-food chicken chain’s charitable giving still goes to Christian ministries.

The chicken sandwich brouhaha is a part — but not the whole, um, chicken enchilada — of a big report out today by CNN Religion Editor Daniel Burke.

Instead, Burke focuses on the bigger issue of the Salvation Army and its effort to change its “'anti-LGBTQ” reputation, as CNN describes it:

(CNN) Salvation Army bell ringers, the folks you see jingling bells by red kettles at Christmastime, will be carrying a new prop this year: A card explaining the Christian church and charity's approach to LGBTQ people.

Designed to help bell ringers answer questions from passersby, the cards include a link to online testimonials from LGBTQ people helped by the Salvation Army's array of social services, from homeless shelters to rehab clinics and food pantries.

"For years, Facebook posts, forwarded emails and rumors have been leading some people to believe the Salvation Army does not serve members of the LGBTQ community," the cards read. "These accusations are simply not true."

To many Americans, the Army's social services may be far more familiar than its politics or theology. Ranked number two in the Chronicle of Philanthropy's list of "America's Favorite Charities," it raised $1.5 billion in donations last year. The Red Kettle campaign began 129 years ago, when a Salvationist put out a pot for the needy on Market Street in San Francisco.

But to some in the LGBTQ community, the Salvation Army has another reputation. For decades, they've accused Salvationsts of denying some services to same-sex couples, advocating against gay rights and adhering to a traditional theology that considers gay sex sinful. At times, LGBTQ activists have dropped fake dollar bills or vouchers protesting the Salvation Army in the red kettles.

First off, kudos to Burke for noting way up high that the Salvation Army is a church as well as a charity. Many people don’t know that.