Before the overturning of Roe v. Wade a little more than a week ago, crisis pregnancy centers (CPCs) were considered by mainstream media to be the dregs of the pro-life movement, one of the last stories that anyone wanted to cover.

Now that abortion access is heading toward the deep-blue coastal regions with a few blue islands in the middle, a villain must be found. And voilà; the once despised CPCs are to blame for it all. Now, CPCs are worse than a non-story.

Apparently these places are pretty effective, judging from the editorial hate being poured down on them. They’re the bricks and mortar of the pro-life movement. Instead of reporting about how these CPCs — and the churches that tend to support them — have been defaced, set on fire or otherwise attacked, we have hit pieces like this Associated Press article about a “so-called” crisis pregnancy center in Charleston, WV.

The piece is so front-loaded with trash quotes from its opponents — with no rejoinder allowed from leaders or volunteers at the CPC itself — that you almost miss the story about the woman who visited the center back in 2014 planning to abort her child. She was (very reluctantly) dissuaded from doing so and now is “very happily” raising her 7-year-old son.

So, what’s the moral of this story? That this particular mother should have decided that this kid should be dead? The two reporters who did this disaster of a story don't want to go there.

Considering the invective tossed at these CPCs by places like Planned Parenthood, why aren’t reporters treating this more like a business story?

Like, the CPCs have outwitted the abortion clinics when it comes to figuring out what many pregnant women really want and it’s clear the abortion facilities have suffered financial losses as a result. How about asking people at the latter hard questions about the clients they’ve lost to the CPCs and whose bad marketing decision that was?

Hint: It might have to do with the free ultrasounds offered by the CPCs. Offering this service was a trend that began a decade or more ago and it really cried out for coverage.