Wow. Wow. Wow.

This Nashville Scene cover story by Bob Smietana really is the cat's meow. I mean, it's an in-depth exposé titled "Apocalypse Meow." What's not to like? 

I must echo the sentiment expressed by Scene editor Steve Cavendish in this tweet.

Don't let the focus on feline factoids leave a faulty impression. This is no fluff piece. It's a furry ball of fantastic journalism, even if it involves — as Smietana's investigative report so eloquently describes it — "a complicated mash-up of spiritual experimentation, charismatic leadership and cute cat videos."

(By the way, this video contains 10 of "the cutest and funniest cat videos of all time." However, as far as I know, it has no connection to the cult covered by Smietana.)

Smietana opens the story as if talking casually with a friend. But then the conversation with readers takes a jaw-dropping turn: