Azusa not yet: Why a media no-show for 56,000 charismatics at Los Angeles Coliseum?

Azusa not yet: Why a media no-show for 56,000 charismatics at Los Angeles Coliseum?

Certainly we have all heard of the philosophical conundrum: If a tree falls in a forest and there is no one to hear it, does it make a sound? Of course it does.

Here’s similar one: If a large, symbolic religious event occurs but there’s little-to-no mainstream press around to cover it, did it have an impact?

Last Saturday, thousands of Christians filled the Los Angeles Coliseum for Azusa Now, a 110th anniversary gathering for Los Angeles' famed 1906 Azusa Street revival that birthed the worldwide Pentecostal movement. Saturday's event was organized by Lou Engle, head of a youth revival movement known as The Call. Early PR for the April 9 event suggested 100,000 people would show up -- a neat trick in that the stadium only fits 93,000 -- but hopes were high. Some 50,000 were said to be registered; not a small number.

I was researching an article on a related event, so was checking around the Los Angeles mediascape to see if there was so much as an advance news story. The only thing I found was an offhand mention of the event in the Los Angeles Times in relation to the newspaper’s Festival of Books. Odd, I thought.

During the weekend, I scoured the Times, the Orange County Register, even the Riverside Press-Enterprise. Nothing. OK -- maybe the Christian Broadcasting Network? Nothing. Christianity Today? Nada. Local TV? Nope. Now on Sunday, the Register did have something on a gathering of beach corgis.

And the Times naturally talked up the “thousands” that attended its book festival. It was even doing live updates of the event.

Please respect our Commenting Policy