Pentcostalism

Azusa not yet: Why a media no-show for 56,000 charismatics at Los Angeles Coliseum?

Azusa not yet: Why a media no-show for 56,000 charismatics at Los Angeles Coliseum?

Certainly we have all heard of the philosophical conundrum: If a tree falls in a forest and there is no one to hear it, does it make a sound? Of course it does.

Here’s similar one: If a large, symbolic religious event occurs but there’s little-to-no mainstream press around to cover it, did it have an impact?

Last Saturday, thousands of Christians filled the Los Angeles Coliseum for Azusa Now, a 110th anniversary gathering for Los Angeles' famed 1906 Azusa Street revival that birthed the worldwide Pentecostal movement. Saturday's event was organized by Lou Engle, head of a youth revival movement known as The Call. Early PR for the April 9 event suggested 100,000 people would show up -- a neat trick in that the stadium only fits 93,000 -- but hopes were high. Some 50,000 were said to be registered; not a small number.

I was researching an article on a related event, so was checking around the Los Angeles mediascape to see if there was so much as an advance news story. The only thing I found was an offhand mention of the event in the Los Angeles Times in relation to the newspaper’s Festival of Books. Odd, I thought.

During the weekend, I scoured the Times, the Orange County Register, even the Riverside Press-Enterprise. Nothing. OK -- maybe the Christian Broadcasting Network? Nothing. Christianity Today? Nada. Local TV? Nope. Now on Sunday, the Register did have something on a gathering of beach corgis.

And the Times naturally talked up the “thousands” that attended its book festival. It was even doing live updates of the event.

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