The Internet furore over the violent baptism of a Greek Orthodox baby has seeped into the mainstream press.

The story in itself is amusing, but it also provides a teaching moment on how not to do journalism.

The difficulty is how to report on YouTube videos. Is seeing believing? How do you report accurately and fairly on a video that cannot be authenticated?

On my Facebook and Twitter feed I received a post linking to a video of an extraordinary baptism. Within a few days the story made its way into The Sun, The Daily Mail, The Mirror, News Corp., and other television and press outlets. 

The British tabloid The Sun, which was reprinted in News Corp.’s Australian and New Zealand papers, had this story, opening like this: 

A GREEK orthodox bishop has come under fire after appearing to baptize a tiny tot a little bit too vigorously. In the footage that has appeared online the man of the cloth repeatedly dunks the naked baby into the baptismal font.

The tot is rapidly dunked three times into the water before being handed back to his unperturbed parents. According to reports the footage was taken in Ayia Napa, Cyprus, at a Greek Orthodox church.

With the church, baptisms are usually done ‘forcefully’ which is seen as a solution to the declining birth rate. Many online commentators have criticised the bishop’s rather rough approach.

The article closes with a summary of comments and criticisms of what viewers saw in the film. The Daily Mail ran a condensed version of the story, omitting the word “Greek” from the text as well as the extraordinary assertion that aggressive dunking results in a population boom. The Mirror kept the cleric Greek Orthodox and promoted him to archbishop.

What nobody appears to have done is ask the Greek Orthodox Church about this baptism.