THE QUESTION:

What is “purity culture,” and why is it in the news?

THE RELIGION GUY’S ANSWER:

This was a particular U.S. Protestant campaign born in the 1990s that sought to urge teens and young adults to follow the age-old Christian (also Jewish, Muslim, etc.) teaching against sexual relations before marriage.

Outsiders and opponents called this the “purity culture” movement, and it’s currently in the news and the subject of intense online debate.

That “purity” label is confusing because critics of the phenomenon are not just secularists or those who scoff at old-fashioned morality. Conservatives who likewise advocate the sexual “purity’ taught in Christian tradition raise some of the most pointed objections to this movement’s specific theology, techniques and claims.

The cause originated in 1993 with sex education materials under the “True Love Waits’ banner issued by the publishing arm of America’s largest Protestant denomination, the Southern Baptist Convention. Within just one year of existence a Washington, D.C. rally drew 25,000 youths and displayed 210,000 sexual abstinence pledge cards on the National Mall.

The movement appealed to many moms and dads who were wounded by the sexual libertinism that began in the 1960s and wanted more wholesome relationships for their own children, fretting over increases in sexually transmitted disease, unwed pregnancy and divorce. The pledges of abstinence until marriage were reinforced by wearing rings popularized from 1995 onward by The Silver Ring Thing organization, reconfigured last year as Unaltered Ministries. Instead of high school proms, some churches held “purity balls” where dads escorted daughters.

The movement is back in the news due to its primary celebrity guru, Joshua Harris, who at a tender age 21 wrote “I Kissed Dating Goodbye.” This 1998 book eventually sold nearly a million copies and fused the effort with a highly influential how-to methodology.