Yesterday, the quasi news-entertainment-gossip-vent site Buzzfeed posted a piece about a couple who has put together a very popular HGTV show about home remodeling. Their crime: They attend a megachurch where, the subhead said, "Their pastor considers homosexuality to be a 'sin' caused by abuse -- whether the Fixer Upper couple agrees is unclear." 

Buzzfeed was angling to rally a digital mob after this couple, but that's not quite what happened.

Yes, this click-bait piece did get a lot of traction on social media within a few hours, much of which was furious reaction from liberals and conservatives alike who felt the article was nothing but a hit piece. Responses on Twitter ran quite the gamut from calling Buzzfeed “the new Inquisition” to one poster who wondered, “I thought it was the alt-right folks who were bringing back McCarthyism.”

Here's how Buzzfeed started it all:

Chip and Joanna Gaines’ series Fixer Upper is one of the most popular shows on HGTV. The couple has recently graced the cover of People magazine; their book, The Magnolia Story, has been on the New York Times’ best-seller list for five weeks; and they were the subject of a long profile in Texas Monthly that credited them with revitalizing the city of Waco, Texas, where the show is set and where their businesses are located.

So far, so good. Then:

They are also, as they detail in The Magnolia Story, devout Christians — Joanna has spoken of and written about her conversations with God. (God told her both to close her store to spend time with her children, and then to reopen it a few years later.) Their church, Antioch Community Church, is a nondenominational, evangelical, mission-based megachurch. And their pastor, Jimmy Seibert, who described the Gaineses as “dear friends” in a recent video, takes a hard line against same-sex marriage and promotes converting LGBT people into being straight.

The Buzzfeed folks may not realize this yet, but a lot of evangelical pastors oppose same-sex marriage.