GetReligion, as a rule, has never been interested in public-relations features.
So why lead the top of a weekend “think piece” with a Baptist Press story that is obviously the kind of glowing public-relations work that is a stable in church-market, denominational media of all kinds?
That’s easy to explain. You see, this feature — “Church ESL camp preps Hispanic elementary students for school year” — is a perfect example of a trend in the wider evangelical world that is linked to one of the most important political, and religious, stories in America right now.
Why is that?
Read the top of this story and think to yourself: This is an absolutely normal story in Southern Baptist Convention life at this point in time.
Fanny Baltanado planned to spend just six months visiting her new granddaughter in Texas when the unanticipated COVID-19 pandemic thwarted her return to Nicaragua. She would need to find a church home near Humble, Texas.
An adult English as a second language class attracted Baltanado in March to Cross Community Church, where she became a regular attendee and in August, helped the church teach ESL to local Hispanic elementary students in a back-to-school camp.
“For me, this was an amazing experience because we are able to bring the love of Jesus Christ to the people, especially kids,” Baltanado said. “I think they are the base of the society, and we need to help them to be more comfortable, to be more confident with themselves, because they are (in) difficult times.”
ESL classes ranked as a top community need when Del Traffanstedt and his wife Charmaine planted Cross Community Church in the majority Spanish-speaking Eastex-Jensen area of northeast Houston in September 2021. The couple learned of the need for the ESL camp for children after launching their first adult class in March, said Charmaine Traffanstedt, who directs the church’s ESL ministry.
What is the political angle in that local-church story?
Answer: Flash back a few days ago to my post that ran with this headline: “Axios looks at the hot political (of course) trend of Latinos becoming evangelical voters.”
I am returning to that topic again because (a) this truly is a story that news consumers will be hearing about as we head into midterm elections and beyond and (b) because I had an obvious “senior moment” when writing that earlier post.