New podcast: Indie fundamentalist near Nashville shows how to punch Washington Post buttons

For decades, I have felt a strange mix of anger and mild amusement whenever I heard news consumers, when complaining about something that upset them, say that journalists write and print “bad” stories “just to sell newspapers.”

“Bad,” of course, meant stories that they thought were biased, inaccurate or simply silly, perhaps something that in our digital age would be called “clickbait.” Of course, clickbait is clickbait because there’s digital evidence that readers consistently click on certain types of stories, which increases traffic and that helps the newsroom generate money (sort of like selling more newspapers).

Produce enough stories that please the faithful readers of a given publication — down South we call this “preaching to the choir” — and you can turn those readers into digital subscribers. That’s the Holy Grail, the ultimate goal, in the business-model crisis that has dominated American journalism for a decade or more.

This brings me to this unusual Washington Post headline that I saw the other day: “Evangelical pastor demands churchgoers ditch their masks: ‘Don’t believe this delta variant nonsense’.”

Now, was this pastor the leader of an important congregation somewhere in Beltway-land? Well, the answer is “no.”

If he wasn’t local, was he a prominent member of a major, powerful evangelical Protestant denomination or network of megachurches? Again, “no.” Was he connected, somehow, to an influential evangelical college, seminary, publishing company or parachurch ministry? A third time, “no.”

In other words, to ask the question that drove this week’s “Crossroads” podcast, why did editors decide that this story worthy of coverage by a reporter at the Post? (Click here to tune in this episode.)

Well, I think it’s safe to say that this stereotype-packed piece of simplistic, shallow, clickbait was produced because it punched all kinds of buttons that pleased digital niche-audience Post subscribers. In other words (I feel guilty typing these words), they did it to sell newspapers. Here is the overture:

Since the early months of the coronavirus pandemic, Greg Locke, the pastor at a Nashville-area church, has repeatedly called covid a hoax, undermined emergency mandates and refused to comply with guidance from public health officials.

Did January 6 attack on Capitol highlight 'D.I.Y. Christianity' as decade's next big thing?

As investigations of the January 6 U.S. Capitol riot proceed, there's an intriguing religion angle for the media to explore. Welcome to the emerging prominence of "D.I.Y. Christianity" (that is, Do It Yourself).

After some of the Capitol rioters uttered odd prayers and waved religious placards, The New York Times reported that they demonstrated "some parts of white evangelical power." GetReligion boss tmatt then asked whether the mob included any representatives of actual "power" seen in the denominations, megachurches, parachurch ministries, schools or even the flocks of well-publicized Trumpite preachers.

(Despite the absence of evangelical leaders, freelancer Steve Rabey reports that several obscure Protestant pastors do face charges over January 6.)

Washington Post stalwart Michelle Boorstein revisited January 6 as a religious phenomenon and caught the moment by applying the D.I.Y. label not just for certain Capitol rioters but a broader trend emphasized by Adam Greenway, president of Southwestern Baptist Theological Seminary.

The D.I.Y. phenomenon could become the decade's next big thing in religion, a sizable groundswell of extremely individualistic or eccentric Americans who identify as Christians but are disconnected from conventional churches or even any definable religious fellowship or tradition.

Such radical individualism follows, of course, years of significant growth for non-denominational local congregations that are rigidly independent and lack ties or accountability with other Christians. This growing segment of U.S. evangelical Protestantism is nearly impossible to count accurately and thus its significance has often been neglected by journalists and scholars. GetReligion has been underlining the importance of this trend for years.

The Post cited analysts who believe one element on January 6 was that "institutional religion is breaking apart, becoming more individualized and more disconnected from denominations, theological credentials and oversight."