Over the past week or so, I have received several emails — while noticing similar messages on Twitter — from people asking: “Why is The Atlantic publishing the same story over and over?” Some people ask the same question about The New York Times.

It’s not the same SPECIFIC story over and over, of course. But we are talking about stories with the same basic Big Idea, usually framed in the same way. In other words, it’s kind of a cookie-cutter approach.

The key word is “division,” as in America is getting more and more divided or American evangelicalism is getting more and more divided. A new Ronald Brownstein essay of this kind at The Atlantic — “America’s Blue-Red Divide Is About to Get Starker” — provided the hook for this week’s “Crossroads” podcast (CLICK HERE to tune that in).

The villains in these dramas are, of course, White evangelicals or, in more nuanced reporting, a radical wing of the White evangelicals. Just this week, I praised the New York Times for running a feature that offered a variation on one of these templates: “Bravo! The New York Times reports that evangelicals are divided, not united on politics.” That piece showed progress, in part, because it undercut the myth of the evangelical political monolith on issues such as Donald Trump, COVID vaccines, QAnon, etc.

Let me make this personal. There is a reason that all of these stories written by journalists and blue-checkmark Twitter stars sound a big familiar to me. You see, people who have been paying attention know that the great “Jesusland” v. the “United States of Canada” divide is actually at least three decades old. It’s getting more obvious, methinks, because of the flamethrower social-media culture that shapes everything,

So let’s take a journey and connect a few themes in this drama, including summary statements by some important scribes. The goal is to collect the dots and the, at the end, we’ll look at how some of these ideas show up in that new leaning-left analysis at The Atlantic.

First, there is the column I wrote in 1998, when marking the 10th anniversary of “On Religion” being syndicated (as opposed to the 33rd anniversary the other day). Here’s the key chunk of that:

… In 1986, a sociologist of religion had an epiphany while serving as a witness in a church-state case in Mobile, Ala.