I didn’t know it at the time, but it was one of those moments when America changed.
Well, that isn’t true. America didn’t change on this particular night early in Jimmy Carter’s campaign for the Democratic Party nomination to seek the presidency. It was a moment when American journalism changed, when lots of reporters in East and West Coast media centers were forced to wrestle with the term “born-again Christian” for the first time.
The number of born-again Christians in American didn’t change, just because a major political figure applied the term to his own status as a believer. But this term — rooted in church history and doctrine — moved into a political context, which meant that it became a real thing for many journalists.
I’ve told this story before, but it’s relevant once again — because of a fascinating new think piece by political scientist Ryan Burge, a GetReligion contributor, about what happens (and what rarely happens) after a person claims to have been born again.
Hold that thought, while we head back to 1975.
… I'll never forget the night when an anchor at ABC News — faced with Democrat Jimmy Carter talking about his born-again Christian faith — solemnly looked into the camera and told viewers that ABC News was investigating this phenomenon (born-again Christians) and would have a report in a future newscast.
What percentage of the American population uses the term "born again" to describe their faith? Somewhere between 40 and 60 percent back then? I mean, Carter wasn't telling America that he was part of an obscure sect, even though many journalists were freaked out by this words — due to simple ignorance (or perhaps bias).
Actually, the percentage was almost certainly 40% in that era and I was wrong to assume that it had ever been higher.
Nevertheless, 40% is not a small chunk of the population and many of those believers are found among the 20% of Americans who consistently practice their religious faith in daily life. We know that because, for decades, the Gallup organization has been asking “born-again” and “evangelical” questions in its polling research.