Think of this as a one-time GetReligion commentary from a guest who is an expert, in many ways, on the behavior of the professionals who work in the world's news media. This is, of course, the annual papal message for World Communications Day, marking the feast of St Francis de Sales -- the patron of writers and journalists.

Click here for the full document.

Now, parts of this text raise some interesting question. The pope is, clearly, serving as a good cop and a bad cop at the same time, in terms of his commentary on the news business.

But which point of view gets the upper hand in this essay? That's where I would like to hear from GetReligion readers in the comments pages (those of you who are patient enough for the whole Disqus process).

Let's start here:

In a world like this, media can help us to feel closer to one another, creating a sense of the unity of the human family which can in turn inspire solidarity and serious efforts to ensure a more dignified life for all. Good communication helps us to grow closer, to know one another better, and ultimately, to grow in unity. The walls which divide us can be broken down only if we are prepared to listen and learn from one another. We need to resolve our differences through forms of dialogue which help us grow in understanding and mutual respect. A culture of encounter demands that we be ready not only to give, but also to receive. Media can help us greatly in this, especially nowadays, when the networks of human communication have made unprecedented advances. The internet, in particular, offers immense possibilities for encounter and solidarity. This is something truly good, a gift from God.

Would the people charged with moderating the comments pages at The National Catholic Reporter agree? Times have been rather rough over there.

Now, only a few words later, there is the flip side of the coin, with @Pontifex offering some thoughts -- plus and minus -- on (I'm reading between the lines) everything from that MSNBC vs. Fox News thing to Twitter:

The speed with which information is communicated exceeds our capacity for reflection and judgement, and this does not make for more balanced and proper forms of self-expression. The variety of opinions being aired can be seen as helpful, but it also enables people to barricade themselves behind sources of information which only confirm their own wishes and ideas, or political and economic interests. The world of communications can help us either to expand our knowledge or to lose our bearings. The desire for digital connectivity can have the effect of isolating us from our neighbours, from those closest to us. We should not overlook the fact that those who for whatever reason lack access to social media run the risk of being left behind.

While these drawbacks are real, they do not justify rejecting social media; rather, they remind us that communication is ultimately a human rather than technological achievement. What is it, then, that helps us, in the digital environment, to grow in humanity and mutual understanding? We need, for example, to recover a certain sense of deliberateness and calm. This calls for time and the ability to be silent and to listen.

Some would consider that final statement to be quite wise.

Others in the world of social media will simple scream: LOL!

So, how do people living in the hurricane of digital bytes that is our world learn to get along and even listen to one another? Believe it or not, that leads Pope Francis to a voice of authority rarely quoted in the mainstream press:

These questions are summed up in what a scribe -- a communicator -- once asked Jesus: "And who is my neighbour?" (Lk 10:29). This question can help us to see communication in terms of "neighbourliness". We might paraphrase the question in this way: How can we be "neighbourly" in our use of the communications media and in the new environment created by digital technology? I find an answer in the parable of the Good Samaritan, which is also a parable about communication. Those who communicate, in effect, become neighbours. The Good Samaritan not only draws nearer to the man he finds half dead on the side of the road; he takes responsibility for him. Jesus shifts our understanding: it is not just about seeing the other as someone like myself, but of the ability to make myself like the other. Communication is really about realizing that we are all human beings, children of God. I like seeing this power of communication as "neighbourliness".

And the soundbite from this reflection? Here is my nomination: "It is not enough to be passersby on the digital highways."

Read it all. And leave your comments about which parts of this idealistic sermonette are practical, from the point of view of keyboards in mainstream newsrooms or even religious-market publications in this oh-so-niche-media world in which we live.